Mobile engagement via QR Code in leading Indonesia newspaper - Kompas, proves a success.

Kuala Lumpur – 7 April 2010 – Dakode, a mobile publishing and 2D barcode tracking platform by Serious Software Sdn Bhd has achieved a landmark 100,000 mobile engagement via the 2D barcode with Kompas Daily, the leading newspaper in Indonesia with readership of more than 1.8 million a day.

The creators of Dakode are proud to announce the upcoming release of Dakode 2.0. With this new release the emphasis has been on enabling more flexibilty and creativity when it comes to creating mobile sites opening up more possibilities for publishers and agencies to generate new revenue channels.

Dakode is a complete mobile publishing and QR code (Quick Response) tracking solution that allow publishers or content creators to create mobile content and campaign which is tagged to a QR Code. QR Codes bridges offline media to online media by connecting printed products immediately to shop-by-SMS, Mobile URLs and added information.